Leadfins · Results · October 2026

87 accredited investor calls a month

Leadfins

Case study: Nitya Capital, US multifamily · Meta ads, Nitya's Close CRM and Calendly, February to October 2026

Nitya Capital at a glance

Investor calls booked a month, August and September

35%

Of form leads booked a call (144 of 410)

72%

Of booked investors showed up (114 of 159)

$79

Ad spend per call booked

Nitya is a US multifamily sponsor raising from accredited investors. We run the ads, the form, the follow-up and the calls before the meeting.

Project A2V2, Aug 4 to Oct 1, 2026. Calls from Nitya's CRM calendar, one per investor. Attendance from Calendly, bookings to Sep 23.

Calls booked per month, across two raises

Investor calls booked

Two raises, the same pace

85Calls a month, average across the four months

166Calls in two months, Project AC

174Calls in two months, Project A2V2

Two different deals, both around 85 calls a month.

Project AC: Meta leads with a booked-call status in Nitya's CRM, a floor since statuses were not always updated. Project A2V2: Nitya's CRM calendar. CRM pulled October 14 and 16, 2026.

More than a third of leads book a call

What happened to 410 form leads

Booked on their own13132% of leads
After our setter's call133% of leads
Not booked26665% of leads

Every lead is called

928Setter dials, on check size and timing

72%Of booked investors showed up

144Calls booked from 410 leads

Most investors book straight from the form. Our setter calls every lead to screen check size and timing, and books the ones who didn't.

Project A2V2 form leads and bookings, Aug 4 to Oct 1, 2026 (Nitya's CRM). Setter dials Aug 27 to Oct 15. Attendance from Calendly, bookings to Sep 23.

What it costs

$79

Ad spend per call booked, Project A2V2

$19

Per investor lead, Feb to Aug (1,934 leads)

359

Investor leads a month on average, April to September

2,300+

Investor leads into Nitya's CRM since March

Spend and cost per lead: Meta ad exports, Feb 20 to Aug 24, 2026. Leads per month: Nitya's CRM, Meta Ads source, pulled October 16, 2026.

The angles that brought investors

Angle	Message	Leads	Cost per lead
Founder on video	The founder, on camera	72	$11.31
Cash flow from day one	Income from the first quarter	69	$13.53
Price per unit	Buying below the last owner's price	754	$17.11

One message carried most of the raise: buying below the previous owner's price per unit.

Project AC, Meta ad exports, February 20 to August 24, 2026.

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